Practical guidance for owners, and for the advisors who serve them.
Free tools, guides and reference material on funding, growth, succession and where to get help, written for owners of BC businesses. General information, not advice.
Know where you stand
Grade the business, see what it is worth and read it the way a lender or a buyer would.
Get funded
What kind of money fits, who lends it, and the file that gets it approved the first time.
Start a business
Build an asset, not a job: the plan, the first-year numbers and the money to open.
Grow sales
Where customers come from, what each one costs to win, and a sales engine that runs without you.
Lead the team
What the evidence says about deciding, hiring, leading and building a team that performs.
Sell or hand on
Preparing for a sale or a succession, and the rules that apply to the deal.
Find help
Who to call when something is stuck, and a free account to keep your work.
Terms owners will encounter.
- Asset sale
- The purchaser buys specific assets and assumes specified liabilities; the selling corporation remains with the owner.
- Share sale
- The purchaser buys the shares of the corporation, acquiring everything it owns and owes. A trade in securities.
- EBITDA
- Earnings before interest, taxes, depreciation and amortization. A common basis for valuation multiples.
- Normalized earnings
- Earnings adjusted for one-time items and owner-specific expenses to show what a buyer would expect to earn.
- Letter of intent (LOI)
- A non-binding outline of price, structure and key terms that precedes due diligence and definitive agreements.
- Due diligence
- The buyer's or lender's investigation of financial, legal, operational and commercial matters before closing.
- Earn-out
- Part of the price paid after closing, contingent on the business meeting agreed performance targets.
- Vendor take-back
- Part of a purchase price the seller lends to the buyer, repaid over time. It bridges a funding gap and keeps the seller invested in the transition.
- Estate freeze
- A tax-planning structure that fixes the value of an owner's shares so future growth accrues to new shareholders. Implemented by accountants and counsel.
- Shareholders' agreement
- The contract among shareholders governing control, decisions, transfers, buy-sell events and dispute resolution.
- Exempt market dealer
- A firm registered with a securities commission to trade securities sold under prospectus exemptions, such as private-company shares.
- Chartered Business Valuator
- A professional designated to provide independent valuations of businesses and securities.
- Customer acquisition cost (CAC)
- What it costs to win one new customer: sales and marketing spend for a year divided by the new customers won in it.
- Customer lifetime value (LTV)
- The gross profit a typical customer brings over the whole relationship. Buyers and lenders compare it with the cost to win one; three times or more is healthy.
- Return on ad spend (ROAS)
- Sales produced by a campaign divided by what it cost. It says nothing about profit until the gross margin is applied.
- Conversion rate
- The share of leads that become customers, or of quotes that become orders. It connects the marketing line in a budget to the sales line in a forecast.
- Sales pipeline
- The work being quoted or negotiated but not yet won. A lender reads it as evidence for the forecast; a buyer reads it as next year's sales.
- Sales engine
- The system that brings customers in without the owner: a named ideal customer, channels that can be turned up, a process someone else could run, and tracked conversion numbers.