Friends, family and your own money
The first equity in almost every business. Often documented badly, and often the source of the dispute that ends the business or the friendship.
What they give. Small amounts, patience, and belief in you.
What they want. Their money back one day, and usually not to be told how the business is doing.
Watch. Paper it: a shareholders' agreement or a loan agreement, a price for the shares, and what happens if someone needs out. It is the private issuer exemption at work, and it has conditions.
Angel investors
Individuals investing their own money, often in a group like VANTEC or a regional angel network, in businesses at the idea-to-early-revenue stage. They invest for a return, and many invest for the involvement.
What they give. Commonly $25,000 to $250,000 each, and a group can assemble $250,000 to $1.5 million; experience, introductions, and a first board.
What they want. A large return on a few of the companies they back, because most will fail; in BC, a company registered as an Eligible Business Corporation, so their investment earns the 30% provincial tax credit.
Watch. Angels are accredited investors, and the paperwork is real: a term sheet, a subscription agreement, a shareholders' agreement and a report of the distribution filed with the regulator. Pitch fees and pitch events are the front door; the paperwork is the back.
Venture capital funds
Professional managers investing a pool of other people's money (pension funds, institutions, wealthy families) in companies that can grow ten times or more in five to seven years: software, life sciences, clean technology, and little else. They buy preferred shares with rights and protections, take a board seat, and expect a sale or a listing that returns the fund.
What they give. $1 million to $20 million and more per round, in rounds named seed, series A, B and so on; a network, later rounds, and a path to an exit.
What they want. A very large market, a product that scales without adding people at the same rate, and a founder willing to sell or list the company. A twenty-per-cent growth business is not a venture business, however good it is.
Watch. Preferred shares carry liquidation preferences, anti-dilution rights and vetoes that can leave a founder with little at a modest exit. Read the term sheet with a lawyer who has seen a hundred.
Private equity
Funds that buy a majority or a large minority of an established, profitable business, usually using borrowed money alongside their own, improve it, and sell it in three to seven years. The buyer of many owner-led businesses with $2 million and more of EBITDA, and a partner for owners who want to take money off the table without selling everything.
What they give. A price for part or all of the business, often at a higher multiple than an individual buyer pays; a second bite at the sale for an owner who keeps a stake; governance and management depth.
What they want. Predictable earnings, a management team that is not only the owner, a plan to double the business, and a clear route to selling it again.
Watch. The debt they load on the business is the business's to repay, and the shareholders' agreement decides everything about your remaining stake: what it is worth, when you can sell it, and who decides.
Strategic investors and family offices
A supplier, customer or larger company in your industry taking a stake, or a wealthy family's investment office backing a business it likes. Slower and less formulaic than a fund, and often the natural buyer later.
What they give. Capital, plus a contract, a channel or a technology a fund cannot offer; longer patience than a fund.
What they want. A strategic stake: first refusal on a sale, exclusivity, information rights, and sometimes a say in who else you can sell to.
Watch. A strategic investor is also a competitor or a customer with a seat at your board table. Limit what they can see and what they can block.
Crowdfunding
Raising small amounts from many people through a registered online portal. Under the start-up crowdfunding rules a company can raise up to $1.5 million in a twelve-month period, with each investor limited to $2,500, or $10,000 where a registered dealer has advised that the investment is suitable. Reward crowdfunding (pre-selling a product) is not a securities offering at all.
What they give. Up to $1.5 million a year, and a crowd of small shareholders who are also customers and advocates.
What they want. A product people can understand and want to own a piece of, and the work of a campaign.
Watch. Hundreds of small shareholders are a burden at every later round and every sale; a later investor may insist on cleaning them up. The offering document is short, but it is still a securities filing.
The rule owners discover late
Why an exempt market dealer, and why a finder is not enough
Selling shares, a convertible note or a simple agreement for future equity is a distribution of securities. The law starts from the position that it needs a prospectus, and lets a private business skip the prospectus only under an exemption: the private issuer exemption (family, close friends, close business associates and accredited investors, up to fifty holders), the accredited investor exemption, the offering memorandum exemption, or start-up crowdfunding. Each has conditions, and most require a report filed with the regulator within ten days of the money arriving.
The second rule is the one owners miss. Anyone who is in the business of trading in securities, which includes finding investors for a fee, has to be registered with the BC Securities Commission. A consultant, broker or well-connected friend who takes a success fee for introducing investors without registration is breaking the law, and the regulator has pursued exactly that. It also puts the company at risk: a raise done through an unregistered finder can be unwound, and the shares carry the problem into the next round and the eventual sale.
An exempt market dealer (EMD) is the registered dealer built for private-company raises. It can sell securities to investors under the exemptions; it is required to know its clients, know the product it is selling and judge whether the investment is suitable for each investor; it prepares or reviews the offering documents and the subscription agreements, handles the money through a trust account, and files the reports. Its fee is usually a percentage of what is raised, and it is disclosed. The result is a raise that stands up when a buyer's lawyer looks at the share register three years later.
Legatis is not a dealer and does not sell securities. Where a client raises equity, we prepare the business, the plan and the numbers the way an investor reads them, and the raise itself runs through a registered dealer, with the referral arrangement disclosed in writing before any introduction. That is what the Legal and Compliance page describes, and it is what keeps the client's raise clean.